Project Description

📌 Key Achievements:

✔️ Revenue Growth: €399.80 → €17,366.20 (+4,000%)
✔️ Profit Turnaround: -€91.08 → €5,637.17
✔️ Profit Margin: -23.01% → 30.97%
✔️ ACOS Reduction: 27.94% → 21.68%
✔️ TACOS Improvement: 14.91% → 11.85%

📈 Core Strategies:

✅ AI-Driven PPC Optimization: Automated bid adjustments via tools like Scale Insights

✅ High-Intent Keyword Targeting: Focus on exact-match and long-tail keywords

✅ Organic Growth Enhancement: Listing optimization (titles, bullet points, A+ content)

✅ Profit-First PPC Strategy: Ensured every ad dollar contributed to profitability

✅ Data-Backed Scaling: Advanced analytics to maximize growth while maintaining margins

🔑 Impact:

This structured, data-driven PPC approach transformed the client from a struggling seller with negative margins to a consistently profitable brand surpassing €17,000 in monthly sales.