Project Description
📌 Key Achievements:
✔️ Revenue Growth: €6,248.13 → €10,654.49 (+70.5%)
✔️ Profit Increase: €2,547.58 → €3,325.69
✔️ PPC Efficiency: ACOS reduced from 27.58% → 24.06%
✔️ TACOS Reduction: 18.41% → 14.17%
✔️ Profit Margin Stability: 36.68% → 31.18%
📈 Core Strategies:
✅ AI-Optimized PPC Scaling: Automated bid adjustments and high-ROI keyword targeting
✅ Negative Keyword Optimization: Reduced inefficient ad spend
✅ Enhanced Organic Visibility: Listing SEO improvements for long-term growth
✅ Profit-First PPC Budgeting: Focused ad spend on high-margin campaigns
✅ Sustainable Growth Roadmap: Step-by-step scaling plan with weekly optimizations
🔑 Impact:
This approach allowed the client to surpass the €10,000 revenue mark while keeping PPC efficiency high and ensuring profitability.